It's here. The friendship podcast you've been craving 🎙️ ✨

Welcome to The Yeah, No, For Sure Show, friends!

Friends.

They save us. They crack us up. They show up when life implodes. They make everything better and shape our lives.

I’m Amy VanHaren, and I’m kind of obsessed with friendship.

I’ve spent 25 years building communities—connecting hundreds of thousands of people through brands like Patagonia, Amy’s Kitchen, and Pumpspotting. And I’ve learned that the magic isn’t in the platform or the programming. It’s in what happens when people feel seen, when they find their people, when they remember they’re not alone.

So today, I’m launching something I’ve been dreaming about for a long time.

The Yeah, No, For Sure Show is the podcast where friendship takes the mic. Starting February 4, I’m sitting down with my favorite humans every Wednesday to talk about the thing that matters most: the beautiful, messy, transformative reality of friendship.

We’re talking about every season: mom friends, camp friends, perimenopause friends, soul friends, energy-sucking friends. The spark of new connection. The heartbreak of growing apart. Making friends after your kids are born or your marriage ends or you move across the country.

This isn’t a how-to podcast. I’m not here to fix anyone or teach you the “right way” to do friendship. This is where we hold space on the couch for the conversations that matter, witnessing the universal magic, the moments where friendship changes everything. We’ll unpack the joy and complexity of connection: the first meetings, the pure delight, the fucking up and recovering, the grief. The stories of the friends who shape us. You’ll hear yourself in these conversations. You’ll be inspired to reach out to your friends. And hopefully, feel a little less alone.

But this is more than a podcast, too.

This is a community. A sacred space where we honor and celebrate friendship, share our collective stories, and remember that we’re not failing at something everyone else has figured out.

The trailer drops today. 🙌 Listen below to hear what we’re building here.

What happens next:

Episodes start February 4. Every Wednesday at 5:30am, a new conversation drops—and then you come back here to share your stories, connect with others, and keep the conversation going. (I’ll have fun chat prompts!)

Plus, you’ll get weekly reflections on friendship, community, and prompts to connect with your people and the best friend favorites - the collective intel in your group chats on what to read, watch, and obsess over next.

Subscribe below to get it all. 👇

Then? Text your people. Forward this. Share yeahnoforsure.show. Bring your friends to the couch.

Nothing is inner circle here. You’re part of this now.

Your turn:

What’s the first thing that comes to mind when you think about your closest friendships? Drop it in the comments: I read every response and your thoughts inspire where we go next.

Shall we get started? Yeah, No, For Sure!

Your friend,
Amy